More about the plan

Our vision

Imagine a future where we could all enjoy clean clothes without worrying about damaging the environment or using up resources. That’s our mission - creating products that give amazing results, while treading lightly on the planet.

What's the issue?

Laundry uses up resources and produces waste, all of which affect the environment. In a world of growing climate change and increasing water shortages, we believe it’s our job to reduce even further this impact. Both in the way we make our products, and by helping people make small changes to the way they use them.

Small actions x millions of people = big change

125 billion washes a year are made using our products. As 95% of our water footprint and 70% of greenhouse gas emissions take place during those washes, changing the way you wash just a little can make a huge difference.

Look at what we could achieve if everyone switched to one of our compacted or concentrated formulas:

Using compacted powder instead of conventional powder saves 41g of CO² per wash.

Using concentrated liquid instead of conventional liquid saves 16g of CO² per wash.

X 125 billion washes per year.

a saving of 4.3 million tonnes of CO²

taking a million cars off the road

(Our concentrated and compacted formulas save money, time and effort too - as you’re getting outstanding cleaning power from a much smaller amount.)

Packs to look out for include